> About > Rob Laurens: 17 years of digital transformation leadership
I have been helping organisations successfully transition to digital-first business models for 17 years. I’ve worked with scores of SMEs, FTSE 100 companies and charities to define and implement the what, why and how of digital transformation. From the front line to the board room, from agency to client side, this experience enables me to help organisations develop their digital business approach.
I've led the development of numerous websites, mobile aps, eCRM and social media programmes. I've built, led, developed and restructured teams to transform digital capability within organisations. On the other side of the fence, prior to my consultancy, I launched and led a successful full service digital agency.
Throughout, the constants have been recognising the need for change, making the case, getting-buy-in and understanding what it takes to transform an organisation into a market leader in a digital world.