> What I do > Modern Marketing:
Traditional marketing models are bringing diminishing returns. New digital savvy market entrants are taking market share from established businesses. Organisations are adapting their business models to sell direct online and cut out the middle man.
The constant evolution of new technologies and platforms such as mobile devices and social media, combined with the consequent change in consumer behavior, means that organisations of all sizes need a complete rethink about how to communicate with their audiences in a joined-up way.
Most organisations have struggled to keep pace and continue to use old school thinking - simply adapting traditional marketing approaches to digital channels. Digital marketing transformation goes far beyond a shift of media spend from offline to online, a shiny website, some search marketing and a social media presence. It requires a genuine shift in approach and agility – and that needs effective planning.
I can help you get a better understanding of the direct marketing principles and digital techniques involved. I will advise you on the skill-sets you need, the best way to structure your teams, what KPI's to set and how to use data to improve performance. I'll show you how to get the best from the latest technology and tools and create joined up marketing that gives you a competitive edge. Then I'll use my extensive, practical experience of change management to help you get the new approach embedded.