• Modern Marketing to acquire connected customers
    Modern Marketing to acquire connected customers
> What I do > Modern Marketing:

 

Traditional marketing models are bringing diminishing returns. New digital savvy market entrants are taking market share from established businesses. Organisations are adapting their business models to sell direct online and cut out the middle man. 

The constant evolution of new technologies and platforms such as mobile devices and social media, combined with the consequent change in consumer behavior, means that organisations of all sizes need a complete rethink about how to communicate with their audiences in a joined-up way. 

Most organisations have struggled to keep pace and continue to use old school thinking - simply adapting traditional marketing approaches to digital channels. Digital marketing transformation goes far beyond a shift of media spend from offline to online, a shiny website, some search marketing and a social media presence. It requires a genuine shift in approach and agility – and that needs effective planning. 

I can help you get a better understanding of the direct marketing principles and digital techniques involved. I will advise you on the skill-sets you need, the best way to structure your teams, what KPI's to set and how to use data to improve performance. I'll show you how to get the best from the latest technology and tools and create joined up marketing that gives you a competitive edge. Then I'll use my extensive, practical experience of change management to help you get the new approach embedded. 

Take the first step to modernising your marketing

More:

Traditional outbound marketing methods such as cold calling, direct mail and advertising are bringing diminishing returns in terms of reaching audiences and converting prospects into customers
 
 
 
 
 
DIGITAL STRATEGY

Why do you need a digital strategy to grow your business? To attract, engage, convert and retain customers using a appropriate internet channels to reach your target audience requires a comprehensive digital strategy. This provides a company with guidelines and best practices that align their digital efforts across all communications channels for the greatest possible success.

DIGITAL TRANSFORMATION

Once you have a clear digital strategy setting out how you will adapt your business model to a digital-first approach, you then need to make it happen. Focusing on people first and technology second, the objective is to ensure you develop the culture, capacity and capability to deliver your digital strategy.

 

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