• Benchmark your digital business fitness
    Benchmark your digital business fitness
ABOUT > HOW I DO IT > DIGITAL CAPABILITY ASSESSMENT

Your journey to digital business excellence starts with my independent assessment of your current digital capabilities and capacity – step one of my 3 step digital transformation programme. I use a thorough systematic approach to assess and benchmark your technical platforms, people and processes. 

This assessment provides the insights and context for step two – the development of a digital strategy and step three - the practical transformation plan and roadmap. 

I can undertake the assessment as a standalone piece of work or as part of the 3 Step programme package. The assessment will provide you with a clear view of where you are now and provide the foundation for building a better digital business capability.

 

STEP 1: Assess

√ Overall & digital business objectives
√ Current digital approach
√ Skills, structure & resources
√ Online audiences & targeting
√ Use of data & analytics
√ Current KPIs & online performance
√ Budget allocation
√ Content, search marketing & social media

√ Customer journey & experience analysis
√ Alignment & buy-in across enterprise
√ Technology platforms & infrastructure
√ Digital sales & marketing workflows
√ Web development approach
√ Testing & optimisation
√ Digital benchmark against competitors

Contact us today and get your digital strategy on track

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