For many digital remains a side-show, bolted-on as a marketing necessity rather than a whole business mind-set – and there are good reasons for that.
Understanding the opportunity is the first step. But as a business leader where do you actually start? What does good look like? Where do you focus your efforts? What new skills, tools, processes, business habits and techniques do you need to survive and thrive in a digital world? How can it be done when resources are limited and the pressures of business as usual remain?
I help businesses of all sizes cut through the complexity and implement new ways of working that improve customer experience, increase revenue and reduce costs.
It’s rooted in sales and marketing, but runs deeper through all business functions.
Some call it digital transformation. I call it getting fit for digital business.
Getting fit for digital means moving beyond the online basics. It goes deeper than shifting your advertising online and a mobile-friendly website.
It's about developing core strengths, speed and agility throughout your business functions.
It's getting your people, processes and tech platforms in better shape to attract and keep today's connected customers.
I don’t hide behind jargon or paint by numbers. My focus is actionable, practical steps that will ensure your company can catch-up, keep-up and get ahead in a digital business world.
I make it easy to plot your route forward and ensure everybody in your team knows where you going.
I’ll help you ask the right questions and then answer them. I will identify the opportunities and help you seize them. I'll work with you to identify the capability gaps and then fill them.
When you work with us you will benefit from the knowledge of seasoned practitioners. Rob Laurens, our principle consultant, has over 25 years experience of practical, hands-on, change management experience - the last 15 of which have been focused on delivering digital business excellence.
In that time we’ve worked with scores of SMEs and larger household names in the commercial and cultural sectors. We offer a flexible approach, from focusing on just one thing, through to full "get fit" programme tailored to your individual budget and needs. We offer consultancy, coaching or interim management.
Make 2017 the year when you get your organisation fully fit for digital business.
Find out how your organisation can be more productive, spend smarter, reduce waste, guesswork and stress.
Assess where you are now with a digital business check-up and benchmark your capability. Most importantly - generate faster, more predictable and profitable growth.
Rob is a natural leader of change. He successfully led the shift to customer acquisition and retention using online channels, delivering substantial increases in both revenue and margin. He developed a clear strategy, and with determination and persistence, made the business cases, convinced multiple stakeholders of the need for change and built a highly effective central team to support the delivery. He also led the development of new technical platforms, supported skills development through training and organizational design, as well as championing a cultural change throughout the business to a more agile, data-driven approach. ….Above all he championed a customer-centric approach, ensuring “user experience” was at the heart of business thinking throughout the customer journey.John Wimbleton
Chairman European Travel Ventures
Where you need to be and how to get there. Objectives, roadmap, delivery, timing.
Being more productive and getting closer to customers. Automate, manage, measure.
Working more effectively. Culture, alignment, collaboration, skills, roles and KPIs.
New ways of working to increase agility, efficiency and continuous improvement.
Audits - Benchmarking - Strategy - Playbooks - Toolkits - Organisational Design